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Join Julie Riga as she sits down with Brandon Lee, Business Alignment Coach and Founder of Build By Design, to explore how one coaching question, a simple energy audit, and radical role alignment can transform not just a business but your entire relationship with leadership, purpose, and what it means to truly own your work.

In This Episode:

✨ Why the role you are playing in your business may be the hidden cost holding you back from growth
✨ How one coaching question helped Brandon scale a company to 18 million dollars and exit through private equity
✨ The Energy Ratio Framework and why 60 to 70 percent of burned-out owners are stuck in the drain column
✨ Why building the right team starts with radical honesty about what energizes you and what does not
✨ How role alignment transforms not just your business results but your health, your family, and your legacy

Key Takeaways:

📌 Your calendar is your real job description, not your title
📌 Role misalignment costs businesses 7 to 15 percent of annual revenue according to McKinsey research
📌 Visionary leaders design the role they play, rather than letting the role design them
📌 Building a business that runs without you as the bottleneck is the ultimate path to a profitable exit
📌 Energy is transferable, and how you show up as a leader is felt by every person in your organization
📌 The goal is not to work less but to work in alignment so that long days leave you fuller, not emptier
📌 Entrepreneurship is not about grinding harder. It is about designing smarter.

Memorable Quotes:

"Do you want to own the company, or do you want to let the company own you?" – Brandon Lee

"You do not have a role problem. You have a ratio problem in your work." – Brandon Lee

"People first is not soft. It is the best business strategy you can make for growth." – Brandon Lee

"When you are working in alignment with your natural wiring, you can work 12-hour days and be more full because of it." – Brandon Lee

"Work should be fun. If we find alignment, it should be fun." – Brandon Lee

Perfect for entrepreneurs, founders, and business owners who are ready to stop operating by default and start building a role, a team, and a legacy rooted in purpose, clarity, and authentic leadership.

Connect with Brandon:
🌐 brandonlee.me
📋 Free Energy Ratio Assessment available on his website
💼 Build By Design: Three-Phase Business Alignment Program

Connect with Julie:
🌐 julieriga.com/lead
🎧 Stay On Course Podcast
📱 LinkedIn | Instagram | Facebook
🔗 stacklist.app/julieriga

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💡 Share this episode with every business owner who is ready to lead from alignment, not exhaustion.

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