Join Julie Riga as she sits down with Ken Fay, Emmy Award-winning storyteller, director, and creative strategist, to explore how the power of narrative can transform the way you lead, connect, and grow your business. Through the lens of Setup, Turn, and Transformation, Ken reveals why your story is your most powerful business tool and how purpose-driven leaders can use it to inspire action, build authentic connection, and leave a lasting legacy.
In This Episode:
✨ Why your story is more powerful than any product, pitch, or platform
✨ How the Setup, Turn, and Transformation framework applies to business and leadership
✨ The role of emotion in storytelling and why it is the language of genuine connection
✨ How an Emmy Award-winning documentary about healing changed thousands of lives
✨ Why curiosity, authenticity, and vulnerability make you a more compelling leader and communicator
Key Takeaways:
📌 Every great story has three ingredients: Setup, Turn, and Transformation
📌 The Setup draws your audience in through faces, places, and sensory detail
📌 The Turn is the emotional pivot that moves people from understanding to feeling
📌 Transformation is the goal: when hearts and minds align, people take action and tell others
📌 Authentic storytelling creates healing, connection, and lasting impact
📌 Your founder story is your most valuable brand asset. Use it with intention
📌 The best leaders are also the best storytellers. Go tell your story
Memorable Quotes:
"Transformation is that moment your audience's heart and mind align. You have used the science and art of storytelling to motivate and move them." – Ken Fay
"You went from words to feeling. That is the turn in your story." – Ken Fay
"We are always students and teachers. And everything that is within storytelling, teaching lives inside of it." – Ken Fay
"Go tell your story." – Ken Fay
Perfect for entrepreneurs, coaches, executives, and purpose-driven leaders who want to build deeper connections, grow their impact, and use the art of storytelling to transform the way they communicate and lead.
Connect with Ken:
🌐 belastrega.co
🎬 Emmy Award-Winning Director and Creative Strategist
📱 @KenFay1 on Instagram | Ken Fay on LinkedIn
📧 krfcreatives@gmail.com
Connect with Julie:
🌐 julieriga.com/lead
🎧 Stay On Course Podcast
📱 LinkedIn | Instagram | Facebook
📌 All episode links and resources: stacklist.app/julieriga
🎧 Subscribe for more leadership and entrepreneurship insights!
💡 Share this episode with every leader and storyteller in your world.
#StayOnCourse #Storytelling #PurposeDriven #LeadershipMindset #AuthenticGrowth
