The Power of Public Relations for Small Business Owners | Stay on Course Podcast with Allie Zendrian
In this episode of Stay on Course, host Julie Riga sits down with Allie Zendrian, founder of A to Z Communications and editor-in-chief of Brand News, to dive deep into the world of public relations and what it really takes for small business owners to get noticed.
With a rich background in journalism and healthcare/financial PR, Allie shares practical, actionable strategies for building visibility, credibility, and influence through media engagement.
🎯 What You’ll Learn:
Why thought leadership is a must for credibility
How to build and maintain relationships with reporters
Ways to use blogs, testimonials, and social proof to amplify your brand
What reporters are really looking for (and how to stay top of mind)
How to use tools like ChatGPT and SEO platforms to enhance your content
🔥 Key Ingredients for PR Success:
Thought Leadership – Share insights and trends in your space to position yourself as an expert.
Media Relationships – Connect genuinely with journalists and become a go-to source.
Social Proof – Showcase your credibility through blogs, testimonials, and published content.
💼 Connect with Allie Zendrian: 🌐 Website: https://www.atozcommunicationspr.com
📰 Brand News: https://www.brandnews.info
🎙️ About Julie Riga:
Julie is a certified coach, trainer, speaker, and author with over 20 years of experience in the Pharma industry.
🌐 Learn more: https://www.julieriga.com
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