The Elevator Pitch Recipe: Crafting Marketing Messaging That Stops the Scroll
Join Julie Riga as she sits down with Katie Lantukh, Founder of Murphy Marketing, to decode the art of the perfect elevator pitch. Discover how clear messaging, authentic communication, and strategic simplicity can transform not just your networking presence—but your entire approach to professional leadership and business growth.
In This Episode:
✨ Why your elevator pitch should be like a "fire brigade bucket"—easy to hold and pass along
✨ How to craft messaging that inspires follow-up questions instead of glazed-over eyes
✨ The power of leading with the problem, not your credentials or laundry list of services
✨ Why setting clear parameters attracts better clients (not fewer ones)
✨ How to adapt your pitch for 10 seconds, 30 seconds, 2 minutes, or 5 minutes
✨ How to align your messaging, clarity, and confidence for lasting professional impact and growth
Key Takeaways:
📌 Start with the problem your ideal client faces—create recognition and connection
📌 Less is more—comprehensive messaging overwhelms; simple messaging converts
📌 Your goal isn't to tell them everything—it's to inspire "How does that work?"
📌 Develop multiple versions of your pitch for different contexts and audiences
📌 Watch body language and refine continuously—your pitch is never "done"
📌 Be ready to "take the mic"—success comes to those prepared when opportunity strikes
📌 Avoid the laundry list trap—focus on one transformation, save details for sales calls
Memorable Quotes:
"A lot of times people start with their job title and then they follow it up with a bunch of acronyms that are completely irrelevant to who they're talking to, and then you can watch everyone's eyes glaze over." – Katie Lantukh
"If you've done this elevator pitch well, you will have a follow-up question." – Katie Lantukh
"If you wanna be a business owner and you are wanting to be successful, you have to be ready to take the mic." – Julie Riga
"Subject matter experts or people who just do a lot of things, they want to be comprehensive. You're brilliant, you offer a million different things, but the risk of that is that your audience may feel kind of lost." – Katie Lantukh
Perfect for entrepreneurs, business leaders, and professionals who want to gain clarity in their messaging, confidence in their communication, and the ability to create authentic connection through purposeful leadership presence.
Connect with Katie:
🌐 murphy.marketing
💼 Messaging Strategy & Elevator Pitch Workshops
📱 LinkedIn (where Katie spends most of her time)
🗓️ Upcoming Workshop: June 10th
Connect with Julie:
🌐 julieriga.com/lead
🎧 Stay On Course Podcast
💼 Programs: Before I Lead
📱 LinkedIn | Instagram | Facebook
🎧 Subscribe for more professional growth and leadership insights!
💡 Share this episode with someone who needs clarity in their messaging and confidence to take the mic.
#Leadership #ProfessionalGrowth #Messaging #BusinessSuccess #Confidence
