Aligning Your Marketing for Long-Term Growth: The 3 Essential Ingredients Every Business Owner Needs

In this transformative episode, Julie Riga sits down with Jeremiah Aut, founder and CEO of Involved Digital Marketing, to explore the strategic foundations that drive sustainable business growth. Jeremiah shares his journey from fragmented experimentation to focused execution, revealing the three essential ingredients that align marketing strategy with long-term success. Whether you're a small business owner struggling to find clarity or an entrepreneur looking to scale with purpose, this conversation delivers actionable insights on building a marketing foundation that generates real ROI and creates lasting impact.

Aligning Your Marketing for Long-Term Growth: The 3 Essential Ingredients Every Business Owner Needs

Guest: Jeremiah Aut, Founder & CEO of Involved Digital Marketing

Host: Julie Riga

About This Episode

Julie explores the three essential ingredients for marketing success with Jeremiah Aut, a results-driven strategist who helps brands scale through smart strategy, storytelling, and execution. Jeremiah partners with a team of 20+ experts with over 23 years of combined experience who have built 1,800+ brands.

Fun Fact: Jeremiah's favorite food is Pizza Hut Meat Lovers Personal Pan Pizza!

The Three Ingredients for Marketing Success

Clarity: The Foundation for Long-Term Growth Most businesses start marketing with no clear objective or measurable outcome. Define your messaging and foundation before investing in social media, SEO, or website development. Get crystal clear on your business vision and purpose first.

Strategic Implementation: Executing with Alignment Every marketing dollar should generate a return on investment. Build a strategy that aligns with where your business is now and where you want to go in one to two years and beyond. Your success is directly tied to your clients' success.

Collaboration & Continuous Learning Trial and error is essential to business growth. Partner with experts who understand your pain points to transform your marketing from guesswork to strategic growth. Learn from failures and use those lessons to create success.

The 2026 Marketing Landscape

AI streamlines marketing operations but isn't everything. Video content on LinkedIn and YouTube is essential for targeting decision-makers and building authority. Being on multiple platforms protects you when one goes down.

Key Quotes

"You can build a website, all the different ingredients that go into marketing, without that foundation and that clear messaging. There is no real result, no long-term growth."

"Their success is our success. That should be the measurable outcome for any strategy that's implemented."

Key Takeaways

Get crystal clear on your objectives before spending on marketing. Surround yourself with experts who understand your industry. Every marketing strategy should generate measurable returns. Position yourself as an authority through video content. Learn from failure and use those lessons to build success. Align your marketing with where you want to be in one to five years.

Connect with Jeremiah Aut

• Website: www.involveddigitalmarketing.com (with an I, not an E!)
• Social Media: Available on LinkedIn, Facebook, and all major platforms
• Company: Involved Digital Marketing
• Daily News Network: Watch Jeremiah on Ask the Expert and other shows

Connect with Julie Riga

• Website: julieriga.com/lead
• Podcast: Stay On Course Podcast
• Leadership Coaching: Transformative coaching for authentic leadership and purposeful growth

Subscribe to Stay On Course wherever you listen to podcasts.

#Leadership #Marketing #BusinessGrowth #PurposeDriven #DigitalMarketing